It's near impossible to share all the photos I took at the Primark press day, the space was overflowing with clothing and shoes. More importantly is that the collections were not only great quality, but the style was on point considering price points. Usually I like Primark for more casual wear, T-shirts and jeans but this season will be different. From must have coats, to bags that look worthy of pricier high street brands they are pushing budget fashion to a new level.
Faux fur and fluffy textures are a must this season and Primark have nailed both, there were a couple of chunky coats and a heap of jazzy fluffy jumpers. I really liked the sporty luxe collection with a mix of primary block colours and a cool sliver moto biker jacket. If your more of a girly gal, they have a mass of pretty two pieces in every shade of fondant pastels with some serious texture mixes going on faux leather and bobbed rainbow knits. The 60s/70s influences are on the glam side, in the form of sequined kimonos and paisley print dresses for that ultimate bohemian vibes.
Over all this collection knocked me back as it shows Primark are not only stepping up their game, but are really thinking about customers with different takes on style and for all ages (trust me the men's and kids wear is equally amazing). This collection I'm happy to say is now in stores, I've been there recently and it's slowly coming in.