'That's ridiculous' I said to a sales assistant, who literally ran with their hand in the air as if I was about to strip off (I would never inflict that painful sight on anyone but my boyfriend I promise you ha ha). To than loudly and pretty aggressively tell me and I kid you not ' No photos to be taken in store' note not even a please. Don't get me wrong, I know they were just repeating what they had been told are the rules. I won't name the store in question, but they have Instagram ...They do know what that's for right.
Yes it's 2014, and apparently this silly rule still applies. So what is the reason for this, because of course there must be some shred of logic. I was told it was to prevent people coping their designs, yes really. I was ready to stand on my soap box after trying to contain my laughter and point out the fact that a) they could google someones blog, newspaper and see photos of the collection there *right click screen shot. Or b) that they are already sharing everything with the world their supposedly 'secret' products *waves their Instagram page on iPhone for all to see before being dragged out.
Photo taken from New Look press day (bag part of their A/W collection). Also not the shop in question, it's just how I feel about the no photo rule.
Instead I decided to let the person get on with their day, as once upon a time I use to be them and say this to people with a straight face everyday. This was before the whole instant sharing of photos, a time when sharing was not the thing to do. The real issue I have is that stores on the high street are 'inspired by the catwalk' can you imagine everyone heading to see a show at fashion week to be told no photos. I just found it so bizarre, maybe it's just me, maybe I've missed out on a more important point. In the end would you not want everyone taking photos and sharing them on social networks, showing that you have amazing products. I think Instagarm, and twitter are wonderful to lighten your purse or wallet and consume pretty much a whole time line of product. It's free advertising lets just face that fact, and you are actual turning this down.
Yes seeing your product being ripped off is awful, and I do feel for brands when it happens but that's even more reason to use these platforms so that people can get the real deal. Also I think everyone is a tad guilty of having similar pieces, it's going to happen every now and than. Jumping in front of your customers, who actual support and love your brand is pretty rude and not very professional. Maybe I just have too much time on my hands to even let this get to me, I guess as someone who loves displays and wants to capture and share with others it's disappointing. I think it's positive and brands need to expect that it's only going to grow, and that they could possible be killing sales by not getting involved. I guess being a blogger I naturally want to snap things I see food, family, fashion, flowers and it's hard to resist. You can't make a visual haven of fashion, and not except people to want to capture that moment. I'm not hurting anyone, and I try not to have anyone in the photo (your not that special darling). It's like asking me not to buy more shoes, it will happen (I'm only human) but I'll just do it without getting caught next time.
So is it just me or does this annoy you too? Or do you think they are right? Am I an awful human being, I would love to hear your side.